Digital marketing is crucial for businesses of all sizes. In 2021, global digital ad spending reached over $455 billion and is projected to continue growing, indicating the significance of digital presence for businesses.
Content marketing generates three times more leads than traditional outbound marketing and costs 62% less. This highlights the importance of creating valuable and engaging content for businesses.
Communications & PR efforts can significantly increase brand visibility. Research shows that consistent brand representation across all platforms can increase revenue by up to 23%.
Umut T. Egitimci Abaoglu began her career journey in Istanbul with radio programming, continuing with experiences in newspaper reporting and television. After taking TV and Film courses at The New School in New York and interning at PBS, she gained further experience by developing TV films in NYC. Following the production of two successful off-off Broadway plays, her play "1001 Nights NY/Wall" was staged at the 15th International Istanbul Theatre Festival. After hosting the "Mutfak" program on TRT Avaz, she served as Program Director at ACT World TV, an international culture and arts channel initiative. She has prepared video articles for various domestic and international media organizations as well as created documentary productions. The feature film "Cemil Show," which she co-produced, had its world premiere at the Rotterdam Film Festival. A graduate of Istanbul University’s Faculty of Business Administration and the Sociology program at I.U. Auzef, Umut completed her master’s degree in Cinema at Istanbul Commerce University with distinction. She continues her academic studies with a Ph.D.program in Cinema at the same institution while developing film projects through her Istanbul based company, Umut Productions. Being a partner in DDD, she possesses strong skills in communications, PR, and marketing.
Ozgur D. Abaoglu, born in Istanbul in 1974, is an experienced marketing strategist with a career spanning decades. He began his professional journey in 1994 at Aras Serigrafi AS, a renowned family-owned business in screen printing industry. Ozgur's dedication and versatility saw him progress from pre-accounting to sales management roles. In 2011, Ozgur founded Miksa Ltd. Company, where he served as General Manager until 2019, honing his leadership skills. He rejoined Aras in 2019, contributing significantly to the company's ongoing success. Ozgur specializes in developing customer-centric sales and marketing strategies, excelling in market research, strategic planning, and effective communication in sales. His negotiation and leadership skills foster strong partnerships and teamwork across various teams. Educationally, Ozgur holds a Bachelor's degree in Political Science from Istanbul Bilgi University and an Associate Degree from Marmara University’s School of Printing. He continually enhances his digital marketing skills through ongoing education. Outside of work, Ozgur is passionate about opera (which he professionally trained for 6 years), reading, and cinema, enriching his creative approach to marketing. With extensive experience and a drive for excellence, Ozgur Abaoglu remains a significant figure in the marketing industry, dedicated to innovation and expertise.
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